Marketing Made Simple Chapter 5

What are the first 5 sections of a "Website that works"

• The Plan

• The Value Proposition

• The Stakes

• The Guide

• The Header

What are the last 4 sections of a "Website that works"

• Junk Drawer

• Price Choices

• the Video

• The Explanatory Paragraph

What is perceived value?

Answer explanation

Perceived value is the cost of not doing business with you or the value of doing business with you.

What are mistakes most businesses make on their website?

• Too much insider language
• Too many words in the header
• Passive language in call to action
• Call to action buttons are not repeated throughout entire page

What questions do you want to ask when designing a website?

• What problem am I solving?
• Why is my price good?
• How will my product make the customer feel?
• What can I do better than my competitor?

According to the book, how many seconds do you have to make your first impression?

• 2
• 4
• 10
• 30

What kind of language should you avoid?

For your header, where do you want the "Buy Now" button? Choose 2

• First thing they see
• Top Right of the Page
• Top Left of the Page
• In the middle under the headline

What kind of photos do you want on your website?

• Photographs
• Technology
• Smiling people
• Cute Animals

How much negative stakes do you want to add to your website?

• None!
• A Little
• About 50/50 or half
• A Lot