Entrepreneurship ME11 3.02

A unique selling proposistion is an attribute of your product or brand that

• separates your business from competitors

• relates only to your pricing strategy

• can be found anywhere

• shows why customers should buy elsewhere

The benefit that a USP communicates to a customer is

• nonspecific

• tangible

• one of a kind

• Monetary

A migraine medication's USP communicates that it contains the safest ingredients. This USP is related to

• pricing strategy

• offer

• guarantee

• product features

A USP can improve the performance of a work team by

• building a lasting reputation

• providing a common goal

• creating a unique product

• cutting through advertising clutter

USP's are particularly important in a company's ________ function.

• purchasing

• marketing

• human resources

• Finance

Many companies use a USP as part of their overall ______ strategies.

• diversification

• market dominance

• positioning

• market segmentation

Marketers often condense USP's into short slogans because

• all work team members must memorize them.

• there cannot be product differentiation through any other. means

• a successful USP is always very short.

• customers tend to remember just one thing form a advertisement.

Which of the following is a characteristic of successful USP's:

• Easy to communicate

• Meaningful to the company

• Vague

• Short-lived

Your target market is "poor" college students, so you base your USP on value pricing. This is an example of USP that is

• meaningful to the customer

• difficult to communicate

• desirable and urgent

• fulfillable

"Our product works great!" is an example of a USP that is not ______enough.

• urgent

• fulfillable

• specific

• Desirable