Targeted Advertising

What is targeted advertising?

• Companies are making advertisements very entertaining.

• Companies are collecting information about you and using it to show you ads for things that you like.

• Advertisements shown on large billboards next to highways.

• A term for all advertisements on the Internet.

Jeremy was looking for new shoes on an online shopping website yesterday. Today, he saw ads for the type of shoes he likes on his Facebook page. What could Jeremy do to prevent these ads from targeting him?

• Look for different types of shoes online.

• Turn off the cookies in his web browser.

• Like the ads on his Facebook page.

• Turn off his phone.

Advertisements on social media are based on your preferences.

• True

• False

Companies collect all sorts of data about you online to show you targeted advertisements, even though you may not realize it.

• True

• False

What is a “sponsored” post on a social media site?

• A post that is particularly interesting.

• A post that has a lot of likes.

• It is a post that is paid for by a company.

• A post from a very popular user.

Which is the advertisement?

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Jonny did a Google Search for sneakers. Which of these ads might he see on his feed now?

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Sarah searched for music stores online. Which of these is an ad she might she see on her social media feed now?

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