Bonus Round 3

An Organisation with several product lines has the following mix that consists of all the product lines and items which a particular seller offers for sale?

• Product Mix

• Brand Mix

• Consumer Mix

• Packaging Mix

While developing the brand picture, first of all, you envision:

• Attributes

• Obsessions

• Benefits

• All of the given options

Brands are born out of the following strategies:

• Segmentation and Differentiation Strategies

• Promotion Strategies

• Good purchasing and supply chain strategies

• All of the given options

Brand assets include:

• The name of the brand

• Less quality complaints

• Reputation, relevance, and loyalty

• All of the given options

The most important factor in brand management is to ensure that your ____ must be matching with consumers' perceptions.

• Brand Pinnacle

• Brand's Persona

• Brand Associations

• Brand Value

If two different brands are distributed by one company, it is considered under:

• Wholesale

• Co-Branding

• Joint Venture

• Merger

Brand ____ is a customer's personal opinion about a brand.

• Judgement

• Image

• Identity

• Personality

The ____ relates to extra benefits that a brand offers to its customers.

• Entire Positioning

• Point of Difference

• Definition of business

• Innovation

Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phases of new product development?

• Business Analysis

• Idea Generation

• Idea Screening

• Test Marketing

When the same brand name holds several products in different markets, it is known as the

• Source Brand

• Multi-Brand

• Range Brand

• Umbrella Brand