Research methods

What is the key quality of QUANTITATIVE research

• Someone wants to explain something difficult.

• Uses words to describe observations

• Uses numbers to help explain information

• Uses tests to record thigs

What is the key quality of QUALITATIVE research

• Discusses how people feel

• Uses words to describe observations, thoughts, feelings and beliefs.

• Uses numbers to try and explain things

• Uses research to outline themes withina group

Primary data is.......

• Data collected by other people and used by you.

• The first recording of this type of data

• The first time someone has used this data.

• Data collected direct from the source

Secondary data is........

• Utilizing previously collected info/ data.

• Collecting data from source but not for the first time.

• Repeated data collection.

• Data you've used before.

An example of primary data is........

• Data given on the news.

• Books, journals, articles.

• Any information released this week.

• Surveys, interviews, live test data.

An example of secondary data is......

• Surveys, interviews, focus groups.

• Data published by researchers.

• Books Journals, websites, census info.

• Information passed from one researcher to another.

Surveys involve the researcher.....

• Collecting information from a large specific group.

• Collecting information from a small group.

• Using data driven research techniques.

• Testing participants.

Focus groups are used to......

• Target specific themes

• Gain deeper insight into a groups thoughts and feelings on a particular topic.

• Ask specific questions to a specific group.

• Study a specific case/ person / group.

Case studies allow us to....

• Know more about a large group of people.

• Generate large pools of data.

• Generate small amounts of data about a specific 'thing'

• Increase our understanding of a specific case.

Ethnography is the study and observation of..........

• ......natural phemomena such as the environment etc.

• ..... a new group.

• .....a single person or small group of people.

• ....subjects in their natural environment