RETAIL MANAGEMENT Quiz #2

Value is based on perceived benefits received versus the price paid.

• TRUE

• FALSE

Customers who are attitudinally loyal will have a higher tendency to continue purchasing from a particular retailer.

• TRUE

• FALSE

Customer satisfaction occurs when the value and customer service provided through a retailing experience meet or exceed consumer expectations.

• TRUE

• FALSE

Retailers perform in a socially responsible manner when they act in the best interests of society through recycling and conservation programs and other efforts.

• TRUE

• FALSE

Sales objectives are related to the volume of goods and services a retailer sells.

• TRUE

• FALSE

An image represents how a given retailer is perceived by consumers and others.

• TRUE

• FALSE

Differentiated marketing focus its efforts on a smaller segment of a larger market.

• TRUE

• FALSE

The firm learns about its target market and forms a strategy consistent with consumer trends and desires.

• TRUE

• FALSE

It involves the activities of government, business, and other organizations to protect people from practices infringing on their rights as consumers.

(a)  

It represents the total bundle of benefits offered to consumers through a channel of distribution.

(a)