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RETAIL MANAGEMENT Quiz #2

Authored by glaiza Cabacungan

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University

14 Questions

Used 9+ times

RETAIL MANAGEMENT Quiz #2
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Value is based on perceived benefits received versus the price paid.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers who are attitudinally loyal will have a higher tendency to continue purchasing from a particular retailer.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer satisfaction occurs when the value and customer service provided through a retailing experience meet or exceed consumer expectations.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Retailers perform in a socially responsible manner when they act in the best interests of society through recycling and conservation programs and other efforts.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales objectives are related to the volume of goods and services a retailer sells.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An image represents how a given retailer is perceived by consumers and others.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Differentiated marketing focus its efforts on a smaller segment of a larger market.

TRUE

FALSE

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