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Fundamentals Ch. 4 and 5

Authored by Douglas Wagner

Business

10th - 12th Grade

Fundamentals Ch. 4 and 5
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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Marketers usually work by themselves and have little contact with others in the business.

True
False

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Businesses that use the marketing concept first develop a product or service and then decide how it will be marketed.

True
False

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Bringing a new product to the marketplace is expensive.

True
False

4.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Most services are exchanged directly between the producer and the customer.

True
False

5.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Nonprofit groups such as the Red Cross have little need for marketing services.

True
False

6.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Marketing has changed in recent years in that it

is no longer thought of as a critical investment.
has expanded in scope from a few activities to a variety of activities.
is generally handled as a problem-solving tool.
has become independent from other business functions.

7.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

All of the following are common reasons for business failure except

the business understands and uses the marketing concept.
the business believes it knows what customers want.
the business does not study the market.
the business does not use any available marketing tools.

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