CRM Chapter 5

Which of these is an example of discretionary spending?

• Flat Tire

• Rent

• Electricity

• Valentine's Day Flowers

Why do stores like scan-and-go options, apps, and one-click purchases?

• Because people save money this way.

• Paying is easier and faster making people more likely to overspend.

• Digital pay is the way of the future.

• It is easier for the store clerks.

As an effective marketing strategy, companies pay a lot to . . . ?

• have their products strategically placed in the store

• get you to hate their branding

• confuse you about the product

• choose a brand similar to theirs

When someone steals and uses your debit or credit card info, that's called

• 
• 
• 
• 

When you are able to slow down and think through your motives before buying something, that is called . . .

• Opportunity Cost

• Buy Now, Pay Later

• an Impulse Purchase

• Power over Purchase

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.

• 
• 

Americans spend over $2100 a year on

• impulse purchases

• entertainment

• groceries and eating out

• cred card fees

What is the digital marketing strategy that tracks users across the web?

• retargeting

• native ads

• YouTube videos

• content marketing

Before you insert your debit card at the gas pump, you should always

• make sure you have enough money in your account

• check out the card reader to see if it looks different, loose, or worn

• ask the store clerk if there has been any identity theft lately

• pay cash--never use a card at a gas pump

The key to contentment is

• money

• a big screen TV

• a good relationship

• gratitude