MARKETING ENVIRONMENT

The ____ involves actors close to the company that influence its ability to serve its customers.

._____ make available the resources required by the company to generate its goods and services.

_____assist the company promote, sell, and distribute its products and ultimate buyers.

The ____refer to the stability of the political environment and the attitudes of political parties or movements.

The ____represent the wider economy and consist of external factors in a business’ market and the broader economy that can influence a business.

The ____ include institutions and other forces that affect the basic values, behaviors, and preferences of the society, all of which have an effect on consumer marketing decisions.

The _____ refer to the rate of new inventions and development, changes in information and mobile technology, changes in internet and e-commerce or even mobile commerce, and government spending on research.

_____ include all those that influence or are determined by the surrounding environment such as climate, weather, geographical location, and global changes in climate.

It takes into account all forces that can influence an organization , but are outside of their control.

It represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.