Design Vocabulary 2

the absence of any element

• pica

• white space/negative space

• internal margin/spacing

• gutter

the place where the left and right pages meet

• gutter

• internal margin/spacing

• pica

• type

printed letters or characters

• type

• pica

• logo

• headline

word or words set in large type that attracts the reader to the spread

• type

• headline

• pica

• logo

a consistent amount of white space between elements; traditionally, this has been one pica

• gutter

• pica

• internal margin/spacing

• white space/negative space

artwork used to represent a company

• logo

• headline

• gutter

• pica

a journalistic unit of measurement; 1/6 of an inch

• headline

• type

• logo

• pica