Marketing Mix

The marketing mix is the strategy or set of actions a company uses to market its product or brand.

• True

• False

What are the 4P's of Marketing?

• Product, Place, Promotion, Promote

• Product, Price, Place, Promotion

• Promotion, Price, Place, Providing

• Promotion, Price, Profit, Product

The product is what you’re offering to the market. It MUST be a good, service, or idea.

• True

• False

You cannot utilize the other elements without this part of the mix.

• Product

• Price

• Place

• Promotion

A service is tangible.

• True

• False

Pricing strategies should reflect what customers are willing and able to pay.

• True

• False

In most cases, a positive response means customers buy the product.

• True

• False

The goal of distribution is to create convenience and make it easier for the customer to obtain your product.

• True

• False

The promotion element of the marketing mix refers to distributing your products to make sure they get into the hands of the customers at the right place and right time.

• True

• False

What is an example of a durable good?

• Pencil

• Play

• Sandwich

• Truck