International Marketing

In order to secure a ..................., companies will try to make their products and services stand out from their competitors.

• customer base

• market segmentation

• competitive advantage

• special offer

The company's aggressive.................... targets numerous trade fairs around the world.

• domestic market

• brand identity

• declining market

• marketing strategy

The CEO described industrial services as one of the three main grow drivers for Siemens, alongside its green ............................... and sales in emerging m arkets such as China, India, Brazil and the Middle East.

• product portfolio

• market reaserch

• product feature

• customer retention

A survey by a German car magazine showed that customers were worried that market carmaker VW could damage the Porsche ...............................

• marketing mix

• produst features

• brand identity

• advertising campaign

By ' .................................................... ' we mean the process of defining and subdividing large homogeneous market into clearly identifiable segments having similar needs, wants or characteristics.

• worldwide market

• market segmentation

• market research

• brand positioning

The key to success is not in just securing the first order, but in fixing problems and offering new services. So we reward our sales staff for ........................................

rather than just for the initial sale.

• customer retention

• domestic market

• product feature

• customer profile

To create the right ................................. businesses have to meet a number of conditions.

• marketing strategy

• marketing mix

• marketing plan

• marketing profile

First of all, the product has to have the right ..........................For example, it must look good and work well.

• base

• extension

• features

• portfolio

Secondly, the ......................... must be right. If you hope to make a good profit, you want consumers to buy in large numbers.

• retail

• identity

• wholesale

• price

Finally, the ............................... group needs to be made aware of the existence and availability of the product through promotion.

• USP

• target

• SWOT

• wholesaler