Marketing Strategy Test Review: RETAIL MANAGEMENT

The Marketing Mix should relate directly to whom?

• The company's managers

• The company's top sales people

• The company's competitors

• The company's target market

Jordan is making a decision about how the products his business sells are transported to and distributed from his store. Which of the four Ps would this decision fall under?

• Price

• Product

• Place

• Promotion

Tony the Tiger® is an example of which of the following?

• Brand Mark

• Trademark

• Brand Symbol

• Trade Character

Cause packaging is which of the following?

• Packaging to promote social and political causes

• Packaging to be safer for the environment

• Packaging to provide the brand name, trademark or logo

• Packaging to provide information about the product’s use, construction, care, features, and performance

By examining itself before branding, a company's brand can be authentic. This makes is easier for the business to be which of the following?

• Exciting and trendy

• Relevant and interesting

• Well known and successful

• Consistent and reliable

Which of the following is true of brand personalities?

• They are not as important as brands’ names and logos

• They are determined by consumers’ perceptions, but influenced by the process of branding

• They are not developed until a brand is nationally known

Which of the following are strategies included in price? (Choose ALL that are correct)

• Using promotional pricing techniques

• Determining discounts

• Creating a price list

• Lowering production costs

Which of the following is NOT a basic pricing decision?

• Generating seasonal pricing

• Creating volume discounts

• Implementing a pricing strategy

• Determining sales associate pay rates

Why is labeling an important aspect of product planning? (Select ALL that apply)

• It is the first impression a customer gets of a product

• It is where the customer learns how to use a product

• It is where the customer learns what the product is

• It is the child safety protection for the product

Why is packaging an important aspect of product planning?

• It is where the customer learns how to use a product

• It is where the customer learns what the product is

• It is the child safety protection for the product

• It is the first impression a customer gets of a product