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Data y Segmentación

Authored by Alejandro Lanzarote

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KG

10 Questions

Used 3+ times

Data y Segmentación
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1.

MULTIPLE SELECT QUESTION

1 min • 1 pt

A marketer is updating a data extension by manually importing a file using the Import Wizard. The marketer wants to ensure that only new records are added to the data extension during the import process. In which two ways should the data extension an Import Wizard be configured so that the marketer can achieve this?

Select the update type "Overwrite"

Select the update type "Add Only"

Select the update type "Add and Update"

Ensure the data extension has a Primary Key

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

Map the attributes in the file

Choose the appropriate date format

Name the new import definition

Select the delimiting character

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Northern trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second non-sendable data extension named Loyalty Member. Which field on the Mountain Manor Campaign Data Extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile Data Extension?

Email Address

Loyalty Member ID

Full Name

Loyalty Member Status

4.

MULTIPLE SELECT QUESTION

1 min • 1 pt

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field. What are two beneficts

To optimize import process speed

To ensure data integrity

To determine the correct data type

To save the data extension

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Northern Trail Outfitters (NTO) would like to create a landing page that displays subscriber information passed to it from email links on the page. This page contains a Smart Capture form. NTO would like to require email address, reply date, and response for subscribers completing the form. How should NTO set up its data extension?

Create a data extension with email address, reply date, and response fields as non-nullable

Create a data extension with email address as the Primary Key and reply date and response fields as nullable

Create a data extension with email address as non-nullable; reply date and response fields as nullable

Create a data extension with email address, reply date, and response fields as nullable

6.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Which file type delimiter is available in the Import Wizard? Choose 3 answers

Fixed Length

Tab

Other

Comma

Pipe

7.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

A marketer sent a promotional email to contacts who recently attended a trade show. the send contained 3,100 records. The delivery rate on the send was lower than antic tracking information, she determined many email addresses were problematic.

The data extension used for pated. After viewing

Which send tracking metric provides the bounce description "Address is non-existent at the domain'?

Undeliverable

Hard Bounce

Blocked Bounce

Soft Bounce

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