Commercial Unit

What is the persuasive technique that uses emotion to convince someone?

• Pathos

• Logos

• Ethos

• Bandwagon

What is the persuasive technique when someone uses the credibility of another person to convince someone?

• Pathos

• Logos

• Ethos

What is the persuasive technique that uses logic and statistics to convince someone?

• Pathos

• Logos

• Ethos

This is when a person's voice plays over a video clip, but the person isn't seen on camera.

What is the term for a slogan included at the end of an advertisement for a product or service?

What is the term for the types of people your commercial is made to appeal to?

• Clients

• Consumers

• Target Audience

• Focus Group

What is the term for an attention getting device that happens early in an advertisement?

A tangible item that is created to be placed on a market for purchase by consumers.

An intangible item that benefits the consumer that is performed by someone else.

Used to refer to radio, television or streaming paid for by advertisements that are broadcast between and during programs.