MKT 243 Exam 2

MKT 243 Exam 2

University

39 Qs

quiz-placeholder

Similar activities

EXAMEN PEDIATRÍA AGOSTO  2024

EXAMEN PEDIATRÍA AGOSTO 2024

University

34 Qs

STRATEGIC MANAGEMENT (MIDTERM)

STRATEGIC MANAGEMENT (MIDTERM)

University

40 Qs

Review Questions 17.1 – 17.6

Review Questions 17.1 – 17.6

9th Grade - University

40 Qs

Seminario de Desarrollo de Proyectos P1

Seminario de Desarrollo de Proyectos P1

University

37 Qs

財富管理

財富管理

University

35 Qs

Intrapersonal vs. Interpersonal Communication

Intrapersonal vs. Interpersonal Communication

12th Grade - University

36 Qs

Case Study SP XII Test 2

Case Study SP XII Test 2

University

37 Qs

MKT 243 Exam 2

MKT 243 Exam 2

Assessment

Quiz

Business, Specialty

University

Practice Problem

Medium

Created by

BRITNEY WYATT

Used 34+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

39 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _____ is a group of products that are generally considered as substitutes for the other.

Product class

Product form

Product brand

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The _____ is the specific product offered by a company.

Product class

Product form

Product brand

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which level of packaging do you see most of the time on store shelves?

Secondary packaging

Tertiary packaging

Primary packaging

None of these

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In what stage is the product first offered for sale commercially?

Product development

Maturity

Introduction

Decline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following would be an expected attribute in a car?

Smooth steering, braking, and safety system

allows for personal transportation

extra storage space

feelings of being cool or trendy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these products is considered a specialty product?

A screwdriver

A BMW car

A limited edition pair of Nike sneakers

A first aid kit

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _____ is a smaller segment of the product class.

Product class

Product form

Product brand

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?