MKT 243 Exam 2

A _____ is a group of products that are generally considered as substitutes for the other.

• Product class

• Product form

• Product brand

The _____ is the specific product offered by a company.

• Product class

• Product form

• Product brand

Which level of packaging do you see most of the time on store shelves?

• Secondary packaging

• Tertiary packaging

• Primary packaging

• None of these

In what stage is the product first offered for sale commercially?

• Product development

• Maturity

• Introduction

• Decline

Which of the following would be an expected attribute in a car?

• Smooth steering, braking, and safety system

• allows for personal transportation

• extra storage space

• feelings of being cool or trendy

Which of these products is considered a specialty product?

• A screwdriver

• A BMW car

• A limited edition pair of Nike sneakers

• A first aid kit

A _____ is a smaller segment of the product class.

• Product class

• Product form

• Product brand

What is the main benefit a consumer gets from a product?

• Expected attribute

• Core benefit

• Add-on attribute

• Expected benefit

You go to the store to buy groceries. It takes very little time for you to decide what to buy. What kind of consumer products are you buying?

• Shopping products

• Convenience products

• Specialty products

• Unsought products

Which of the following is an example of a consumer packaged good (CPG)?

• An umbrella

• Flour

• Movie theater popcorn

• Doritos chips