Unit 4 - Vocabulary

Run simulation exercises

• Begin by deciding what you will do if things don't go as planned

• Fix a company's corporate image

• Accept responsibility

• Do test runs

Expressing care for

• Show your concern for

• Accept responsibility

• Express publicly that you are sorry about what happened

• Fix a company's corporate image

Be resilient to crises

• Decide how you will talk to the press and everyone affected

• Accept, learn and move from crises

• Begin by deciding what you will do if things don't go as planned

• Take lessons from what others have done in a similar situation

Take ownership

• Do test runs

• Fix a company's corporate image

• Accept, learn and move on from crises

• Accept responsibility

Show public remorse

• Express publicly that you are sorry about what happened

• Fix a company's corporate image

• Show your concern for

• Accept responsibility

Have robust communication plans in place

• Fix a company's corporate image

• Decide how you will talk to the press and everyone affected

• Show your concern for

• Accept responsibility

Restore reputation

• Do test runs

• Take lesson from what others have done in a similar situation

• Accept, learn and move from crises

• Fix a company's corporate image

Learn from other's mistakes

• Begin by deciding what you will do if things don't go as planned

• Do test runs

• Take lesson from what others have done in a similar situation

• Show your concern for

Start with contingency planning

• Do test runs

• Begin by deciding what you will do if things don't go as planned

• Show your concern for

• Fix a company's corporate image

Sensible

• Positive connotation

• Negative connotation