The South African retailer Checkers relies on which of the following ways to differentiate itself:

• Colour

• Taste

• Tagline

• Shape

The following Brand is a clear example of a brand with a distinctive Shape:

• True

• False

Nando’s is strongly associated with:

• Tagline

• Taste

• Colour

• Symbol

• Movement

The following Brand is a clear example of a brand with a distinctive Taste:

• True

• False

The following Brand is a clear example of a brand with a distinctive Smell:

• True

• False

The following Brand is a clear example of a brand with a distinctive Taste:

• True

• False

The following Brand is a clear example of a brand with a distinctive Taste:

• True

• False

Which distinctive features do both of these brands have?

• Sound

• Taste

• Tagline

• Shape

• Name

Which distinctive features do both of these brands have?

• Colour

• Movement

• Tagline

• Shape

• Name

Which distinctive features do both of these brands have?

• Sound

• Taste

• Shape

• Symbol

• Motion