Unit 4 Advertising (Vocabulary)

The tendency of some consumers to continue buying the same brand of goods rather than competing brands.

• Brand Loyalty

• Pop-ups

• Slogans

• Products

A form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue

• Digital Marketing

• Celebrity Endorsement

• Print Media

• Brand Loyalty

A particular group at which a film, book, advertising campaign, etc., is aimed

• Pop-ups

• Advertisement

• Target Audience

• Digital Marketing

The activity or profession of producing advertisements for commercial products or services.

• Advertising

• Brand Loyalty

• Products

• Slogans

This is the promotion of brands to connect with potential customers using the internet and other forms of digital communication

• Digital Marketing

• Print Media

• Brand Loyalty

• Target Audience

Newspapers, newsletters, magazines, books, and literary works in any form, brochures or other types of publications

• Print Media

• Digital Marketing

• Brand Loyalty

• Products

A window that appears suddenly on a computer screen often for advertising. pop-up.

• Brand Loyalty

• Pop-ups

• Slogans

• Hoardings

An organized course of action to promote a product or service.

• Products

• Advertising Campaign

• Slogans

• Hoardings

A short and striking or memorable phrase used in advertising.

• Slogan

• Product

• Pop-ups

• Print Media

An article or substance that is manufactured or refined for sale.

• Products

• Pop-ups

• Digital Marketing

• Print Media