MKTG Quarter 1

Which of the following best describes marketing?

• This is the appreciation in a brand’s value from the point of view of customers.        

• It is a form of communicating or promoting the value of a product, service, or a brand to the consumers.

• This is the ability of manufacturers to successfully distinguish their products from other competitors.

• This refers to the measure of how well customer expectations from a purchased product or service have been met.

Which of the following best describes satisfaction?

• This is the appreciation in a brand’s value from the point of view of customers.

• It is a form of communicating or promoting the value of a product, service, or a brand to the consumers.

• This is the ability of manufacturers to successfully distinguish their products from other competitors.

• This refers to the measure of how well customer expectations from a purchased product or service have been met.

Which of the following best describes a durable product?

• It is a product that is purchased for personal consumption and/or for household use

• These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.

• It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes

• These are products that are manufactured to last a long time.

Which of the following best describes an undifferentiated good?

• It is a product that is purchased for personal consumption and/or for household use

• These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.

• It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes

• These are products that are manufactured to last a long time.

Which of the following best describes consumer goods?

• It is a product that is purchased for personal consumption and/or for household use

• These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another

• It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes

• These are products that are manufactured to last a long time.

Which of the following best describes a consumable product?

• It is a product that is purchased for personal consumption and/or for household use 

• These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another

• It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes

• These are products that are manufactured to last a long time.

The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and needs.

An exchange or trade of values between two parties which measures the number of exchanges that takes place

• marketing

• management

• transaction

• distribution

Which of the following scenarios is an example of a want?

• Dennis bought rice for dinner. 

• . Eman bought medicine for her sick grandmother.

• Jasmine bought her 5th dog and named it Fifth.

• Ted bought his new uniform for his new school.

Things that are necessary