Rhetorical Appeals

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• Ethos

• Logos

• Pathos

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• Ethos

• Logos

• Pathos

"History has shown time and again that absolute power corrupts absolutely."

• Ethos

• Logos

• Pathos

"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed… it's time that you took a stand."

• Ethos

• Logos

• Pathos

"If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."

• Ethos

• Logos

• Pathos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Ethos

• Logos

• Pathos

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

• Ethos

• Logos

• Pathos

"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

• Ethos

• Logos

• Pathos

"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options."

• Ethos

• Logos

• Pathos

Ethos:

• Refers to emotions

• Refers to credibility, character, and ethics

• Refers to logic