BF10 BE Units 3 & 4 test
Quiz
•
Business
•
9th - 12th Grade
•
Medium
Used 4+ times
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55 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper?
Competition
Publicity
E-commerce
Service marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Overall, what does marketing allow us to do?
Stop buying online
Live our daily lives
Feel better about shopping
Limit our spending
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the marketing concept, which option demonstrates customer orientation?
Convincing a buyer to buy
Researching a firm’s competitors
Finding out what a buyer wants
Advertising the features of a product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the marketing concept, whose point of view matters most?
Seller’s
Buyer’s
Marketer’s
Planner’s
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following activities is an aspect of marketing a service?
Finding out customers’ favorite coffee flavors
Determining how much to charge for a haircut
Developing a new, improved cell phone
Advertising the state of Michigan on television
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In an overall sense, where does marketing occur?
Wherever advertisements are
Wherever stores are
Wherever businesses are
Wherever customers are
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of communicating with customers?
Creating a new product
Sponsoring a charity event
Choosing a store to distribute products
Developing a marketing plan
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