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MTS 488 - Lesson 5

Authored by Jantakarn Wannasuk

Computers

University

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MTS 488 - Lesson 5
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the other name of "Association Rule Mining"?

Matching Strategy

Market Basket Analysis

The Marketing Mix

Basket Market Analysis

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT true about "Association Rule"?

It's supervised learning

X → Y is an implication form of it

It's unsupervised learning

It does not mean buying X is the reason to buy Y.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the meaning of X → Y?

Implication of causality

X is Y's consequent.

If customers buy X, they will likely to buy Y.

More than 1 answers are corrected.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT the main metrics of an association rule?

Lift

Interval ratio

Confidence

Support

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is NOT correct about the support?

The high support indicates the rule is frequent enough to be interested.

Support quantifies the significance of the co-occurance of a rule.

Number of transactions involving a particular itemset.

It depends on the frequency of ‘Y’ appearing solely.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What can we tell about the rule from having support = (4/12) and confidence = 66%?

No association

Negative association

Positive association

The data is not enough.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is the frequency of (Cornflakes, Jam)?

2

4

3

1

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