Public Relations

Public Relations

University - Professional Development

12 Qs

quiz-placeholder

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Public Relations

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Assessment

Quiz

Social Studies

University - Professional Development

Hard

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Alena lena-suleiman@mail.ru

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Publics refer to

Media 

Government

Internal and external stakeholders

Community

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

PR can help a business by

Promoting a positive image

Selling products

Destroying a businesses image

None of the above

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

One difference between marketing and PR is

PR sells products and marketing sells organisations

Marketing builds reputations, PR promotes image

Marketing gains publicity; PR targets customers

PR focuses on whole business; marketing focuses on customers

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Public relations can be

Planned

Unplanned

Focus on goodwill

paid

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Publicity refers

Free advertising

Free news stories

Free events

Free products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Public relations manager can work in which area of the business

Sales and marketing function

Operations

Managing Director's office

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How a business is perceived by the world and customers is called

Reputation

Advertising

Image

Complex

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