Public Relations

Publics refer to

• Media 

• Government

• Internal and external stakeholders

• Community

PR can help a business by

• Promoting a positive image

• Selling products

• Destroying a businesses image

• None of the above

One difference between marketing and PR is

• PR sells products and marketing sells organisations

• Marketing builds reputations, PR promotes image

• Marketing gains publicity; PR targets customers

• PR focuses on whole business; marketing focuses on customers

Public relations can be

• Planned

• Unplanned

• Focus on goodwill

• paid

Publicity refers

• Free advertising

• Free news stories

• Free events

• Free products

Public relations manager can work in which area of the business

• Sales and marketing function

• Operations

• Managing Director's office

• All of the above

How a business is perceived by the world and customers is called

• Reputation

• Advertising

• Image

• Complex

A positive image can help a business

• Avoid taxes

• Gain credibility

• Reduce sales

• Decrease market share

Publicity, events and speeches are all the form of

• PR tactics

• PR objectives

• PR indicators

• PR publics

A combination or collection of PR practices that have specific objectives and share the same goals for a business.

• PR company

• PR plan

• PR campaign

• PR activities