
'22 Marketing Section 2 Review
Authored by Collin Brandon
Other
9th - 12th Grade
Used 7+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
When products and services are managed ethically, customers
remain completely unaware of the company and its products
are at risk of harm and dissatisfied with their products
are generally free from harm and satisfied with their purchases
become more likely to file lawsuits against the company
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is NOT one of the 4 stages of the product life cycle?
Introduction
Creativity
Decline
Growth
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
During the GROWTH stage, products increase or decrease?
Increase
Decrease
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A shallow product mix offers _____________ within the product line.
few products
many products
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Helping to sell products, protecting and safeguarding products, creating a good impression of products and communicating product benefits are all reasons why companies ______________?
package and label their products
Create advertising campaigns
hold focus groups with customers
engage in public relations efforts
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product's _____________?
photo
purpose
label
package
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is a product line?
Specific, model, brand, or size of a product within a line.
A group of closely related products manufactured by a business
A number of product lines a company creates.
A particular assortment of products a business offers to meet its market's needs and its company's goals
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