'22 Marketing Section 2 Review

When products and services are managed ethically, customers 

• remain completely unaware of the company and its products

• are at risk of harm and dissatisfied with their products 

• are generally free from harm and satisfied with their purchases 

• become more likely to file lawsuits against the company 

Which of the following is NOT one of the 4 stages of the product life cycle? 

• Introduction 

• Creativity

• Decline

• Growth

During the GROWTH stage, products increase or decrease? 

• Increase

• Decrease

A shallow product mix offers _____________ within the product line. 

• few products

• many products

Helping to sell products, protecting and safeguarding products, creating a good impression of products and communicating product benefits are all reasons why companies ______________? 

• package and label their products

• Create advertising campaigns

• hold focus groups with customers 

• engage in public relations efforts

Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product's _____________?

• photo

• purpose

• label

• package

What is a product line? 

• Specific, model, brand, or size of a product within a line.

• A group of closely related products manufactured by a business

• A number of product lines a company creates.

• A particular assortment of products a business offers to meet its market's needs and its company's goals

Broad width offers ________________ product lines. 

• few

• less

• many

• more

What is product item?

• Specific model, brand or size of a product within a line. 

• A group of closely related products manufactured by a business.

• A limited amount of product lines. 

• A particular assortment of products a business offers to meet its market's needs and its company's goals. 

Graphics and design, safety, size and environmental impact are all ethical considerations associated with a product's ______________. 

• advertising

• labeling

• packaging

• marketing