Game 2

A distribution channel is ...

• a chain of businesses or intermediaries through which a good or service is produced until it reaches the final buyer or the end consumer.

• a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.

Distribution channels can include ...

• Wholsesalers, Distributors, Retailers

• Wholsesalers, Distributors

• Direct sellers, Distributors, Retailes

A distribution channel can be direct or indirect ...

• True

• False

Distribution channels are part of the downstream process, answering the question ...

• "How do we get our product to the consumer?"

• "Who are our suppliers?"

Indirect channels involve ...

• multiple intermediaries before the product ends up in the hands of the consumer.

• the manufacturer sells directly to the consumer.

What are the 4 Ps of marketing?

• Politics, Price, Place, Promotion

• Product, Price, People, Promotion

• Product, Price, Place, Promotion

Product, price, promotion, and place form the 4 Ps of the marketing mix are ...

• key factors that are involved in the process of developing a product

• key factors that are involved in the marketing of a good or service.

• key factors that are involved in the process of distributing a product

Product refers to ...

• the cost consumers pay for a product.

• a good or service that a company offers to customers.

• to determine where they should sell a product and how to deliver the product to the market.

Promotion refers to ...

• advertising, public relations, and promotional strategy.

• determine where they should sell a product and how to deliver the product to the market.

• the cost consumers pay for a product.

• a good or service that a company offers to customers.

The four Ps of marketing—product, price, place, promotion—are often referred to

• as the marketing mix

• as a Marketing Plan

• as strategies to administrate a business