Business Objectives

The business aims to achieve as much revenue as possible

• Customer Satisfaction

• Sales Maximisation

• Survival

• Growth

A charity or local authority would have this objective

• Provision of Service

• Profit Maximisation

• Managerial Objectives

• Survival

Continuing to stay in business

• Survival

• Social Responsibility

• Customer Satisfaction

• Market Share

Taking responsibility for the environment

• Provision of Service

• Growth

• Social Responsibility

• Survival

Staying ahead of competitors

• Managerial Objectives

• Profit Maximisation

• Growth

• Market Share and Enterprise

A managers own objectives

• Profit Maximisation

• Growth

• Sales Maximisation

• Managerial Objectives

Making a small business a large business

• Growth

• Customer Satisfaction

• Social Responsibility

• Provision of Service

Aiming to make a profit

• Profit Maximisation

• Sales Maximisation

• Growth

• Survival

Ensures customer loyalty

• Customer Satisfaction

• Managerial Objectives

• Social Responsibility

• Survival

An organisation can aim to meet more than one objective at the same time

• True

• False