ESB Unit/Domain 2 Test

A focus group was formed to provide opinions for a target market. What type of data is being collected from the focus group?

• Binary

• Secondary

• Ancillary

• Primary

An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data was used in this scenario?

• Secondary

• Ancillary

• Primary

• Binary

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Cheerleading gym

• Direct competition

• Indirect competition

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Martial arts center

• Direct competition

• Indirect competition

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Dependable employees

• Strength

• Opportunity

• Threat

• Weakness

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Increased customers

• Strength

• Opportunity

• Threat

• Weakness

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Small budget

• Strength

• Opportunity

• Threat

• Weakness

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

• 110

• 500

• 300

• 700

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

• 110

• 500

• 300

• 700

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers. what is their Customer Acquisition Cost?

• 110

• 50

• 10

• 700