Market Segmentation

Market Segmentation is

• Process of dividing each product sold

• Process of dividing employees in a office for a task

• Process of dividing a market of a potential customers into groups, or segments, based on different characteristic

• Process of dividing employees for holiday

Which of the following is not a method of segmentation?

• Target

• Age

• Lifestyle

• Use of product

Segmentation of market is done to help business with

• Targeting customer for advertisement more accurately

• Increase the amount of products made

• Make sure employees are motivated

• Improving the quality of the product sold

An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?

• People with high incomes

• Family, with 3 children

• People with low income

• A man who is single with high commitments

KFC introduced Sushi Burger for Japan market.

Which market segmentation is above example about?

• Region/location segmentation

• Use of product segmentation

• Age segmentation

• Gender segmentation

Dutch Lady has launched their new Infant Milk Powder product. This product can be consume by infant from 1 to 3 years old.

Which market segmentation is above statement about?

• Region/location

• Age

• Income

• Lifestyle

Giant company ordered a special rubber shoe that can stand extreme cold for all the employees that working under the frozen and fresh department.

Which of the following market segmentation is above statement about?

• Use of the product

• Region/location

• Age

• Lifestyle