Market Segmentation

Market Segmentation

8th - 9th Grade

7 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

Business

8th - 9th Grade

Practice Problem

Easy

Created by

Educationist Nevaa

Used 3+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market Segmentation is

Process of dividing each product sold

Process of dividing employees in a office for a task

Process of dividing a market of a potential customers into groups, or segments, based on different characteristic

Process of dividing employees for holiday

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a method of segmentation?

Target

Age

Lifestyle

Use of product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentation of market is done to help business with

Targeting customer for advertisement more accurately

Increase the amount of products made

Make sure employees are motivated

Improving the quality of the product sold

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?

People with high incomes

Family, with 3 children

People with low income

A man who is single with high commitments

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

KFC introduced Sushi Burger for Japan market.

Which market segmentation is above example about?

Region/location segmentation

Use of product segmentation

Age segmentation

Gender segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dutch Lady has launched their new Infant Milk Powder product. This product can be consume by infant from 1 to 3 years old.

Which market segmentation is above statement about?

Region/location

Age

Income

Lifestyle

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Giant company ordered a special rubber shoe that can stand extreme cold for all the employees that working under the frozen and fresh department.

Which of the following market segmentation is above statement about?

Use of the product

Region/location

Age

Lifestyle

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