Retail Fundamentals Review #2

The process of choosing getting the right products to the right place at the right time so that customers can purchase them is called...

• merchandising

• selection

• Allocation

• Distribution

This is the process of distributing merchandise to various retailer locations. What and how much goes to each store depends on the store size and location

• distribution

• merchandising

• supply chain

• allocation

This is the process of taking products from the warehouse and distrubution centers to be sold to customers

• distribution

• allocation

• automation

• merchandizing

Click the image that has the longest shelf life.

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Answer explanation

The jeans have a longer shelf life than the ugly Christmas sweater because holiday-specific merchandise cannot be sold year-round and has to be cleared from shelves.

Which item has the shortest shelf life?

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Who is the most important person in every retail transaction?

This is the reason companies say that you would benefit from doing business with them instead of their competitors...

• brand promise

• company culture

• company brand

• mission statement

___ out of 10 consumers in the United States say they have paid a higher price for something in order to do business with a company that delivers great customer service.

• 5

• 8

• 7

• 6

____% of customers will tell family and friends about a bad customer experience

• 73

• 98

• 63

• 52

What is the first thing you should do when seeing a customer?

• Walk the opposite direction

• Greet them within 30 seconds

• Ask how you can help

• Ignore them. They will ask you for help if they need it.