Retail Fundamentals Review #2

David manages a retail store and is responsible for ensuring that the right products are available at the right place and at the right time so customers can purchase them. What is this process called?

• merchandising

• selection

• Allocation

• Distribution

Anika is responsible for distributing merchandise to various retailer locations. She must decide what and how much goes to each store, depending on the store size and location. What is this process called?

• distribution

• merchandising

• supply chain

• allocation

Charlotte manages a retail store. She oversees the process of taking products from the warehouse and distribution centers to be sold to customers. What is this process called?

• distribution

• allocation

• automation

• merchandizing

Click the image that has the longest shelf life.

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Answer explanation

The jeans have a longer shelf life than the ugly Christmas sweater because holiday-specific merchandise cannot be sold year-round and has to be cleared from shelves.

Which item has the shortest shelf life?

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James is working at a retail store. During a transaction, who is the most important person?

(a)  

Evelyn is comparing two companies before making a purchase. One company highlights a specific reason why customers would benefit from choosing them over their competitors. What is this reason called?

• brand promise

• company culture

• company brand

• mission statement

Charlotte is shopping for a new phone in the United States. She notices that some stores charge more but offer excellent customer service. ___ out of 10 consumers like Charlotte say they have paid a higher price for something in order to do business with a company that delivers great customer service.

• 5

• 8

• 7

• 6

Maya had a disappointing experience at a local store. ____% of customers like Maya will tell family and friends about a bad customer experience

• 73

• 98

• 63

• 52

Anika is working at a retail store. What is the first thing she should do when she sees a customer enter?

• Walk the opposite direction

• Greet them within 30 seconds

• Ask how you can help

• Ignore them. They will ask you for help if they need it.