SEM2 NEW Unit 3 Review

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

• Promotional mix

• Corporate accounting system

• Inventory levels

• Size of the organization

Which is an example of coordinating promotional activities?

• A business advertises a product and mails free samples to consumers.

• A business develops an annual schedule for window displays.

• A famous athlete endorses a product in television and magazine ads.

• Members of the distribution channel share advertising costs.

Marketers often develop and publish a promotional calendar to use in which manner?

• Pricing document

• Policy guide

• Advertising tool

• Operating system

A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?

• Develop policies

• Forecast sales

• Attract customers

• Improve relations

Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?

• Spread out promotional funds

• Maintain appearances

• Reach a large audience

• Keep employees occupied

A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?

• Publicity

• Advertising

• Research

• Personal Selling

An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?

• Sales promotion

• copyright infringement

• ambush marketing

• non-designated sponsorship

Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?

• Baseball statistics and articles are printed in the game program.

• Free autographed baseballs are given to the first 100 attendees on Little League Day.

• The team’s logo merchandise is sold in the retail store located in the stadium.

• Concession stands offer bundled food and beverage items for a low price.

Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?

• Advertising prices in a community publication

• Holding a contest during a game or performance

• Using telemarketers to contact a target audience

• Planning an interview with a popular columnist

Which is a true statement about ambush marketing?

• It relies on celebrity endorsements to become an official event sponsor

• A business pays a sponsorship fee to be associated with an event.

• Most businesses believe that ambush marketing is an ethical practice.

• It uses questionable tactics to connect a non-sponsoring business with an event.