DCM Unit 7 - Sources of data

Which ONE of the following is not a purpose of market research?

• Develop market interest

• Define marketing problems

• Identify opportunities

• Reduce risks and uncertainties to improve decision

Data collected by third party is

• Primary data

• Secondary data

• Tertiary data

Data collected using focus group discussions is

• Primary data

• Secondary data

• Tertiary data

Quantitative data research uses measurable data.

• True

• False

Exploratory research to gain insights into opinions and motivations of customers is

• Primary data

• Secondary data

• Quantitative data

• Qualitative data

2 commonly used primary data collection methods are:

• Survey & Interviews

• Survey & Focus Groups

• Observation & Survey

• Survey & Experiment