MED5Y0 Mid-term quiz!

Visual culture is a stand within art history.

• True

• False

Who analysed this ad (1964)?

• Ferdinand de Saussure

• Karl Marx

• Roland Barthes

• Stuart Hall

In semiotics each sign is composed of...

• Denotation and connotation

• Signifier and connotation

• Signified and denotation

• Signifier and signified

the level at which signs are interpreted in terms of the wider realm of social ideology; the general beliefs, conceptual frameworks and value systems of society 

• Connotation

• Denotation

In rhetoric analysis, it refers to the speaker's credibility and reputation...

• Pathos

• Myth

• Ethos

• Logos

When did the so-called "creative revolution" in branding take place?

• 1990s

• 1940s

• 1960s

• 1980s

He is the author of The Presentation of Self in Everyday Life (1959)...

• Charles Horton Cooley ​

• Erving Goffman

• Stuart Hall

• George Herbert Mead ​

According to Stuart Hall the best approach to analyse media representation is...

• The intentional approach

• The constructive approach

• The semiotic approach

• The semiotic approach