Media and Communcations--Module 5 Review

Which of the following is NOT a means of advertising on websites?

• air time

• banner ads

• cookies

• pop-ups

In the film Back to the Future, the main character refers to several Pepsi products. This is an example of which of the following advertising terms?

• brand contact

• informative advertising

• persuasive advertising

• product placement

While browsing through the mall, you are given samples of the latest perfumes from different designers. This is an example of which of the following advertising terms?

• demonstration

• endorsement

• incentive

• sponsoring

Which of the following is an example of electronic advertising?

• a brochure for the Four Seasons Hotel

• an intercom advertisement for Bounty paper towels

• a pop-up advertisement for Gatorade drinks

• a text message advertisement for a Soduku game

 

Which of the following is a method a public relations firm might use to keep a company or organization informed about public opinion?

• banners

• commercials

• polls

• sponsors

What term refers to a celebrity or other popular figure publicly supporting a product?

• demonstration

• endorsement

• incentive

• sponsors

A company offers a free T-shirt with the purchase of its newest running shoe. What type of advertising tactic does this represent?

• demonstration

• endorsement

• incentive

• sponsors

What type of advertising puts two things side by side to highlight why one thing is better than the other?

• advocacy advertising

• comparison advertising

• persuasive advertising

• negative advertising

Which advertising term refers to a short memorable phrase used to highlight the utility and “personality” of a person or thing?

• endorsement

• incentive

• sponsorship

• slogan

What are the three main types of advertising in political public relations?

• advocacy advertising, comparison advertising, negative advertising

• comparison advertising, negative advertising, persuasive advertising

• endorsement advertising, informative advertising, persuasive advertising

• informative advertising, negative advertising, persuasive advertising