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Media and Communcations--Module 5 Review

Authored by Louise Jackson

Journalism

9th - 12th Grade

Used 2+ times

Media and Communcations--Module 5 Review
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31 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a means of advertising on websites?

air time

banner ads

cookies

pop-ups

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the film Back to the Future, the main character refers to several Pepsi products. This is an example of which of the following advertising terms?

brand contact

informative advertising

persuasive advertising

product placement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

While browsing through the mall, you are given samples of the latest perfumes from different designers. This is an example of which of the following advertising terms?

demonstration

endorsement

incentive

sponsoring

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of electronic advertising?

a brochure for the Four Seasons Hotel

an intercom advertisement for Bounty paper towels

a pop-up advertisement for Gatorade drinks

a text message advertisement for a Soduku game

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 

Which of the following is a method a public relations firm might use to keep a company or organization informed about public opinion?

banners

commercials

polls

sponsors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term refers to a celebrity or other popular figure publicly supporting a product?

demonstration

endorsement

incentive

sponsors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company offers a free T-shirt with the purchase of its newest running shoe. What type of advertising tactic does this represent?

demonstration

endorsement

incentive

sponsors

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