Rhetorical Appeals in Advertising

A child is shown covered in bug bites after using an inferior bug spray.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Dwayne "The Rock" Johnson endorses the Under Armour clothing/fitness brand.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Sprite Zero is 100% sugar free.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A 32-ounce bottle of Tide detergent holds enough to wash 32 loads of laundry.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A commercial shows a happy couple eating at a local restaurant.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Cardiologists (heart doctors) recommend Ecotrin more than any other brand of aspirin.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Advil Liqui-Gels provide up to 8 hours of continuous pain relief.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Pro basketball player Lebron James has appeared in Powerade commercials.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A commercial shows people smiling while drinking Red Bull energy drinks.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Four out of five dentists recommend Colgate toothpaste.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5