Ethos, Logos, Pathos

What is Rhetoric?

• A true statement

• The art of Persuasion

• Something that means writing an essay

• A type of sentence in an argument

The element of persuasion (rhetoric) that appeals to the audience's emotions is known as...

• Ethos

• Pathos

• Logos

You are watching a commercial about a new skin cream for acne. In the commercial, the speaker says that the item is "dermatologist approved," and even shows a clip of a dermatologist named Dr. Brown saying he approves of the product. What element of persuasion is being used here?

The element of persuasion that uses logical evidence to convince the audience to agree with them (such as statistics), is known as...

• Ethos

• Pathos

• Logos

What is a good example of using pathos to persuade one's audience

• An animal shelter using sad stray puppies and sad music in their commercials to convince people to adopt more pets.

• A company that sells over the counter medicine for sinuses getting a recommendation of their product from a doctor.

• A flyer about the new health fair trying to get more people to attend by mentioning the statistics for the high number of unhealthy Americans.

Your friend wants you to go on vacation with them across the country, but you're too scared to get on a plane. They try to convince you by telling you that statistics show that accidents are more common in cars than in planes, and that there is a significantly low chance that something would happen. What element of persuasion is your friend using to get you to go on the trip?

Read the following ad:

Here at the children's education research center, we take YOUR donations and use them to make a difference in the lives of children by giving them an education. Although many kids may not think twice about school, or even enjoy going, many kids wish to have the opportunities we take for granted. Over 244 Million children worldwide are without an education. With the help of your donation, we can make a difference, one child at a time!

Which element(s) of rhetoric are being used?

• Ethos

• Logos

• Pathos

• None of the above

Why is knowing about persuasion important?

• It helps us learn to write effective arguments.

• It helps us understand persuasion in everyday life.

• It teaches us different strategies to help defend our points and convince others to see our point of view.

• All of the above

Read the following comment made by a health and fitness instructor:

"Since I have over 20 years experience working with different people in their health and fitness journey, I recommend everyone start getting more active everyday. Even if you're just walking down the street, making time for exercise is always time well spent."

What element of persuasion is being used here

• Ethos

• Logos

• Pathos

How well would you rate your understanding of ethos, pathos, and logos?

• I am still confused

• I have very little knowledge

• I have a good amount of knowledge

• I am an expert!