3370 Review

Price, place, promotion and product are the 4 ps of _________

• Marketing

• Adjacency

• Ambience

• Prototypes

The percentage of mark up at which inventory is sold is called _________.

A consumers worry about having spent money foolishly is called: ______

Short term parking is for:

• passengers under 5 feet tall

• passengers who are traveling less than 24 hours

• vehicles parked less than 24 hours

• vehicles parked less than an hour

Role play, stimulation and self-gratification are:

• Shopping behaviours

• Social Reasons for Shopping

• Personal motives for shopping

• Not applicable at an airport

One Social Motivation for shopping is:

• self-control

• status

• image

• sensitivity

There are ____ steps in the Consumer Decision making process

• 7

• 6

• 5

• 4

The food court is the anchor tenant at the airport

• True

• False

A mall that combines retail functions with leisure amenities is called: _______

• a big box store

• private branding

• a lifestyle centre

• a strip mall

An Airport Authority can support retailers and concessionaires by:

• providing training

• having discounted flight privileges

• providing free parking