How many concepts (ideas) should we use in one sentence?

• 1-3

• 1-2

• 3-4

What should TV news scriptwriters avoid? 

• Unfamiliar words

• Complex structures

• Active voice

• Synonyms

One sentence in a piece of TV news should have a maximum word count of:

“While for many people in Brazil, it is a time to root for their beloved national team; for others, like Karlar Matos and Marcos Nabuco, a year of preparations across Rio de Janeiro leading up to today’s opening match has been too much”

What are the problems with this sentence in TV news?

• Complex structure

• Lack of synonyms

• High-density information

• Using unfamiliar words

How can word choice reduce the subjectivity and emotionality of a piece of TV news?

• Avoid colloquial language

• General absence of affective language

• General absence of an expression of personal viewpoints and opinions

• All of above

How many aspects are involved in the contribution of word choice in increasing the objectivity of the news?

• 2

• 3

• 4

What is the main point of using synonyms in TV news?

• Make the news more memorable

• Avoid subjectivity and emotionality

• Keep the news interesting

Words used must contribute to … the objectivity of news?

What are the “modifiers”?

• Attributive noun phrases & adjectives

• Attributive verb phrases & adjectives

• Attributive verb phrases & noun phrases

Why don’t we use high structural complexity?

• Avoid reduced traceability

• Add drama

• Keep it interesting

• Increase objectivity