Both horror and crime are driven by s_______

The uncertainty of the hero in horror and crime is often represented via their 

q________ about something out of place

The plot-shape is a mix of a slow and _____ - ___ moments (to create tension), followed by rising tempo.

M.R. James was one of the UK’s greatest writers of g____ stories.

The plot-shape starts with an a________ sign that causes fear in our hero.

That is followed by an attempt to r__________, an attempt that doesn’t quite work.

After the first two steps have been repeated a few times, we finish with the 

M______ reveal, usually accompanied by psychological breakdown.

This plot-shape is used in m________ as well as literature.

Where the customer is the potential victim, the company is like the 

d_______ coming to save the customer.

The Skoda advert uses the slogan ‘The moment has come to f___ the monster’!