Final Reviw 3

A market is a group of people with the same amount of income

• True
• False

Packaging is a major part of marketing

• True
• False

Demographics are facts about products

• True
• False

When a product has passed the test market it is ready for the marketplace.

• True
• False

Using humor in an ad campaign is never a good idea

• True
• False

Magazines ads have a longer life than newspaper ads because people take their time reading magazines but usually throw newspapers out right away.

• True
• False

Pop-up ads are a popular and effective means of online advertising

• True
• False

The Nielsen Media Research organization uses listener diaries to measure how many people are watching a certain program at a given time

• True
• False

All of the following are functions of marketing except

• distribution
• selling
• financing
• accounting

The effort to inform, persuade, or remind potential customers about a business’s products or services is known as

• persuasion
• promotion
• persecution
• protection