Branding

Branding

9th Grade - University

20 Qs

quiz-placeholder

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Branding

Branding

Assessment

Quiz

English

9th Grade - University

Practice Problem

Medium

CCSS
RI.9-10.4, L.11-12.6, L.8.5A

+30

Standards-aligned

Created by

Мария Иванова

Used 28+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“Imperfect information” leads customers to rely on ... names.

brand

product

shop

market

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer reliance gives companies with established brand names “market

power” over the ... they can charge.

product

price

place

promotion

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies with respected brand names can increase prices without losing ...

partners

market

sales

image

Tags

CCSS.L.8.5A

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies have incentives to establish ... by maintaining and improving the quality of their products.

links

marks

reputations

relations

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies often spend a fortune on branding in their attempts to communicate their …

homogeneity

originality

sameness

identity

Tags

CCSS.L.4.5

CCSS.L.5.5

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

More products are becoming … commodities for which uniformity of size, quality and taste is absolutely essential.

homogeneous

alike

comparable

distinctive

Tags

CCSS.RI.11-12.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RL.11-12.4

CCSS.RL.9-10.4

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies ... their products with unique brand names and associated advertising and promotional campaigns.

promote

differentiate

represent

reward

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

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