Branding
9th Grade - University
•20 Qs
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Branding
Quiz
•
English
•
9th Grade - University
•
Medium
+31
Standards-aligned
Мария Иванова
Used 24+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Imperfect information” leads customers to rely on ... names.
brand
product
shop
market
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer reliance gives companies with established brand names “market
power” over the ... they can charge.
product
price
place
promotion
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies with respected brand names can increase prices without losing ...
partners
market
sales
image
Tags
CCSS.L.8.5A
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies have incentives to establish ... by maintaining and improving the quality of their products.
links
marks
reputations
relations
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies often spend a fortune on branding in their attempts to communicate their …
homogeneity
originality
sameness
identity
Tags
CCSS.L.4.5
CCSS.L.5.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
More products are becoming … commodities for which uniformity of size, quality and taste is absolutely essential.
homogeneous
alike
comparable
distinctive
Tags
CCSS.RI.11-12.4
CCSS.RI.9-10.4
CCSS.RL.11-12.4
CCSS.RL.8.4
CCSS.RL.9-10.4
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies ... their products with unique brand names and associated advertising and promotional campaigns.
promote
differentiate
represent
reward
Tags
CCSS.L.11-12.6
CCSS.L.8.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.9-10.2D
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