Social Media + Content Marketing

True or False: Social media allows you to target specific audiences.

• True

• False

What social media platform allows you to build engaged communities through groups?

• Facebook

• Instagram

• YouTube

• TikTok

• Twitter

What social media platform is known to have the highest engagement vs. other social media platforms?

• Facebook

• Instagram

• YouTube

• TikTok

• Twitter

What fast-paced social media platform catering to short-form video content has the most elaborate algorithm?

• Facebook

• Instagram

• YouTube

• TikTok

• Twitter

What social media platform has the highest conversion rates?

• Facebook

• Instagram

• YouTube

• TikTok

• Twitter

True or False: Hashtag (#) was first brought to Twitter in 2007.

• True

• False

True or False: Social media allows one-way communication.

• True

• False

Identify the business goal tied to this social KPI: Likes / Favorites

• Awareness

• Engagement

• Return on Investment

• Retention

Identify the business goal tied to this social KPI: Impressions

• Awareness

• Engagement

• Return on Investment

• Retention

Identify the business goal tied to this social KPI: Service Level Agreement

• Awareness

• Engagement

• Return on Investment

• Retention