Marketing Ch 6 Distribution

Marketing Ch 6 Distribution

11th - 12th Grade

42 Qs

quiz-placeholder

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Marketing Ch 6 Distribution

Marketing Ch 6 Distribution

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

Medium

Created by

Morgan Keck

Used 21+ times

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42 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

Many companies carefully think through distribution of new products before it becomes a problem.

True

False

2.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

For many products, having the right channels in place is the difference between modest and outstanding success in the market.

True

False

3.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

Products that are branded well and promoted effectively don’t need distribution channels.

True

False

4.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

Channel distributors come under the “Price” heading of the 4 Ps of the classic marketing mix.

False

True

5.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

One of two strategic questions a company must answer about how they will distribute their products to the market is, “How much are customers willing to pay for my product?”

True

False

6.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

In most cases, a distribution channel is an intermediary between a manufacturer and the customers who buy its products.

True

False

7.

MULTIPLE CHOICE QUESTION

0 sec • 1 pt

A direct distribution channel involves using third-party intermediaries to sell or handle a brand’s products.

False

True

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