Marketing Ch 6 Distribution

Many companies carefully think through distribution of new products before it becomes a problem.

• True

• False

For many products, having the right channels in place is the difference between modest and outstanding success in the market.

• True

• False

Products that are branded well and promoted effectively don’t need distribution channels.

• True

• False

Channel distributors come under the “Price” heading of the 4 Ps of the classic marketing mix.

• False

• True

One of two strategic questions a company must answer about how they will distribute their products to the market is, “How much are customers willing to pay for my product?”

• True

• False

In most cases, a distribution channel is an intermediary between a manufacturer and the customers who buy its products.

• True

• False

A direct distribution channel involves using third-party intermediaries to sell or handle a brand’s products.

• False

• True

An advantage of using direct channels that provide total control is assuming little of the financial risk in how products are distributed.

• False

• True

Which of the following is an example of a distribution channel a company might use to get its products to market?

• An online retailer, like Amazon

• A traditional retailer, like Walmart, Target, or Costco

• A team of sales representatives

• All of these are channels

Distribution channels usually perform all but which of the following functions?

• Manufacture goods to sell to customers

• Source goods customers need

• Place goods where customers want to buy them

• Have goods available when customers are ready to buy them