Marketing Ch 6 Distribution

Many companies carefully think through distribution of new products before it becomes a problem.

For many products, having the right channels in place is the difference between modest and outstanding success in the market.

Products that are branded well and promoted effectively don’t need distribution channels.

Channel distributors come under the “Price” heading of the 4 Ps of the classic marketing mix.

One of two strategic questions a company must answer about how they will distribute their products to the market is, “How much are customers willing to pay for my product?”

In most cases, a distribution channel is an intermediary between a manufacturer and the customers who buy its products.

A direct distribution channel involves using third-party intermediaries to sell or handle a brand’s products.

An advantage of using direct channels that provide total control is assuming little of the financial risk in how products are distributed.

Which of the following is an example of a distribution channel a company might use to get its products to market?

Distribution channels usually perform all but which of the following functions?