GEAH PPC Module 3 Popular Culture and the Culture Industry

(a)   is a term used by social thinkers Theodor Adorno and Max Horkheimer.

Theodor Adorno and Max Horkheimer describe how popular culture in the capitalist society functions like an _____

• envelop

• industry

• individual

• enchanter

Popular culture in the capitalist society functions like an “industry” in producing standardized _______ which produce standardized _____ .

• products - income

• people-products

• products-people

• products-capital

Adorno and Horkheimer believed the collective output of ___________________ possessed no redeeming qualities.

• Showbiz

• Hollywood

• Bollywood

• teleserye

They also believe these industries possessed motives enforcing people to accept what is applied namely to suppress _____ and yield the masses not to engage in any social and ____ participation.

• imagination -political

• imagination - environmental

• emotions - political

• creativity - political

Pop Culture is not created through artistic or intellectual merit but for the least risky avenue for making more (a)   .

(a)   Culture is a collection of products under the culture industry.

Products under the culture industry are ________for mass consumption only for income.

• created

• marketed

• distributed

• all of the above

“ (a)   life is becoming indistinguishable from the movies.”

“Hollywood films are responsible for the stunning of the mass media consumer’s power of ______.”

• capitalism

• observation

• love

• imagination