Social Media Marketing Unit 1

Evaluation and selection of appropriate customer segments and the development of appropriate offers.

• Target Market Strategy

• Positioning

• Multi-channel Marketing

• Company Presence

Also known as bought media, a direct payment occurs to a site owner or an ad network whenthey serve an ad, a sponsorship or pay for a click, lead or sale generated

• Paid Media

• Owned Media

• Earned Media

• Mobile Marketing

The specific group of people a business focuses on selling its product to is known as what? 

• Target Market

• Target Engagement

• Market Research

• Market Share

What are SMART Goals?

•  Specific, 

  Measurable, 

  Achievable, 

  Results‐focused, and 

  Time‐bound

•  Strategize, 

  Measurable, 

  Actionable, 

  Results‐focused, and 

  Time‐bound

•  Specific, 

  Metrics, 

  Achievable, 

  Reasonable, and 

  Time‐bound

•  Specific, 

  Measurable, 

  Achievable, 

  Results‐focused, and 

  Timeless

The simulation of human intelligence processes by machines

• Computer Intelligence

• Artificial Intelligence

• Content Marketing

• Marketing Intelligence

Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.

• one-to-many marketing

• one-to-one marketing

• niche marketing

Helps open the internet for marketing

• Dot-Com Bubble

• Search Marketing

• Web 2.0 Websites

___________is a marketing technique which involved promotion of a product targeted to the customers of a related product

• Cross promoting

• Reversion

• Content marketing

• Influencer

To better understand your potential target market you should study the _______________of the population.

• Hair styles

• Platform

• Return on investment

• Demographics

This is what happens when the desired outcome of a marketing message is achieved

• Cross promoting

• Conversion

• Demographic

• Return on Investment