Social Media Marketing Unit 1

Social Media Marketing Unit 1

9th - 12th Grade

55 Qs

quiz-placeholder

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Social Media Marketing Unit 1

Social Media Marketing Unit 1

Assessment

Quiz

Design, Business

9th - 12th Grade

Hard

Created by

Amy Hardin

Used 2+ times

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55 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Evaluation and selection of appropriate customer segments and the development of appropriate offers.

Target Market Strategy

Positioning

Multi-channel Marketing

Company Presence

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Also known as bought media, a direct payment occurs to a site owner or an ad network whenthey serve an ad, a sponsorship or pay for a click, lead or sale generated

Paid Media

Owned Media

Earned Media

Mobile Marketing

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The specific group of people a business focuses on selling its product to is known as what? 

Target Market

Target Engagement

Market Research

Market Share

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What are SMART Goals?

 Specific, 

Measurable, 

Achievable, 

Results‐focused, and 

Time‐bound

 Strategize, 

Measurable, 

Actionable, 

Results‐focused, and 

Time‐bound

 Specific, 

Metrics, 

Achievable, 

Reasonable, and 

Time‐bound

 Specific, 

Measurable, 

Achievable, 

Results‐focused, and 

Timeless

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The simulation of human intelligence processes by machines

Computer Intelligence

Artificial Intelligence

Content Marketing

Marketing Intelligence

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.

one-to-many marketing

one-to-one marketing

niche marketing

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Helps open the internet for marketing

Dot-Com Bubble

Search Marketing

Web 2.0 Websites

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