Advertising techniques

What type of advertising technique does this ad use?

• Bandwagon

• Repetiton

• Emotional Appeal

• Urgency

​ (a)   and ​ (b)   is an advertising technique that relies on ​ (c)   and statistics.​

• Facts
• Figures
• numbers
• testimony
• opinion

Instant ​ (a)   is the primary function of using ​ (b)   in advertising.

• gratification
• urgency
• karma
• need
• desire

Buy it Now!, Buy it Now!, Buy it Now!

• Expert Testimonial

• Bandwagon

• Repetition

• Transfer

Which type of techniques are being used in this ad? Choose at least two and justify your reasoning.

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Emotional appeal advertising can affect consumers in a ​ (a)   or ​ (b)   way.

• positive
• negative
• neutral
• general
• captivating

Why would a consumer be drawn to an ad that was had an expert testimonial? Do you think that is the most powerful form of ads in today's society? Why or why not?

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Is stereotyping your audience a smart technique when it comes to advertising? How could it backfire or be dangerous?

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If you were creating an advertisement to sell the yearbook, what type of ad technique or techniques would you use. Explain your reasoning.

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After this lesson, do you have a greater understanding of advertising techniques? What's one thing you learned about ad techinques? Do you have any other questions?

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