Advertising techniques

What type of advertising technique does this ad use?

• Bandwagon

• Repetiton

• Emotional Appeal

• Urgency

​ (a)   and ​ (b)   is an advertising technique that relies on ​ (c)   and statistics.​

• Facts
• Figures
• numbers
• testimony
• opinion

Instant ​ (a)   is the primary function of using ​ (b)   in advertising.

• gratification
• urgency
• karma
• need
• desire

Buy it Now!, Buy it Now!, Buy it Now!

• Expert Testimonial

• Bandwagon

• Repetition

• Transfer

Which type of techniques are being used in this ad? Choose at least two and justify your reasoning.

Emotional appeal advertising can affect consumers in a ​ (a)   or ​ (b)   way.

• positive
• negative
• neutral
• general
• captivating

Why would a consumer be drawn to an ad that was had an expert testimonial? Do you think that is the most powerful form of ads in today's society? Why or why not?

Is stereotyping your audience a smart technique when it comes to advertising? How could it backfire or be dangerous?

If you were creating an advertisement to sell the yearbook, what type of ad technique or techniques would you use. Explain your reasoning.

After this lesson, do you have a greater understanding of advertising techniques? What's one thing you learned about ad techinques? Do you have any other questions?