PoM Ch 15 A

PoM Ch 15 A

University

20 Qs

quiz-placeholder

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PoM Ch 15 A

PoM Ch 15 A

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Nikola Draskovic

Used 4+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.

personal selling

advertising

direct marketing

direct marketing

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Competitive parity and task methods are considered when making decisions about ________.

sales objectives

message effectiveness

media selection

budget

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An advertising objective is classified by its primary purpose, which is to inform, persuade, or ________.

reciprocate

explain

suggest

remind

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser?

developmental advertising

reminder advertising

persuasive advertising

informative advertising

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Comparative advertising is also known as ________ advertising.

attack

covert

institutional

informative

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A product in the maturity stage will most likely require ________ advertising.

informative

comparative

persuasive

reminder

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following most likely requires the smallest advertising budget?

mature brands

undifferentiated brands

new products

products in competitive markets

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