Media Terminology - Adverts

Words or phrases that convey a meaning which is different to the literal one

• Linguistic Device

• Literal device

• Literal Interpretation

• Linguistic Twister

The literal meaning (what is EXACTLY shown or heard)

• Denotation

• Connotation

• Representation

• Portrayal

The meaning behind a code

• Literal

• Connotation

• Construction

• Translation

The way media texts are influenced by other media texts

• Parody

• Intertextuality

• Connotation

• Construction

A memorable word or phrase in an advert

• Catchphrase

• Slogan

• Brand

• Jangle

A widely held opinion or belief

• Countertype

• Stereotype

• Conspiracy

• Poll

A countertype is...

• A work top bench

• A positive stereotype

• The opposite to a stereotype

• A code with multiple interpretations

A subvert is....

• A rude individual

• A person of lower class

• The opposite of a stereotype

• A positive stereotype